西安外国语大学旅游管理硕士（MTA）专业学位项目（2年制）是教育部批准的首批MTA培养单位，立足全球化视野与国家文旅产业升级战略，致力于培养兼具家国情怀、国际胜任力与战略思维的高端复合型文旅领军人才。项目依托学校"外语+专业"的独特优势，构建跨文化管理能力培养体系，创新"理论进阶-实践创新-战略决策"三维培养模式，培育具有文旅产业前瞻洞察力、数字变革领导力及可持续发展理念的行业先锋。
本学位点立足中国西北文旅资源禀赋，充分发挥《人文地理》学术平台优势，构建"智库研究+产业实践"双轮驱动培养体系，重点打造文旅融合创新与智慧运营、跨国旅游企业数字化转型、体育旅游与休闲产业战略规划三大特色方向。通过整合国际文旅组织、头部企业及"一带一路"项目资源，搭建政产学研协同育人平台，形成"国际案例教学+本土场景实训"的特色培养路径，为文旅产业高质量发展持续输送具有全球视野与在地实践能力的卓越管理人才。
The Master of Tourism Administration (MTA) Professional Degree Program at Xi’an International Studies University (2-year program), one of the first batch of MTA training institutions approved by the Ministry of Education, is grounded in a global vision and the national strategy for cultural and tourism industry upgrading. It is committed to cultivating high-end composite leading talents in cultural and tourism with patriotic feelings, international competence, and strategic thinking. Relying on the university’s distinct edge in integrating foreign language competence with professional expertise, the program constructs a cross-cultural management capability training system and innovates a three-dimensional training model of “Theoretical Advancement-Practical Innovation-Strategic Decision-Making”, fostering industry pioneers with forward-looking insight into the cultural and tourism industry, digital transformation leadership, and the concept of sustainable development.
Based on the cultural and tourism resource endowments of northwest China, the program gives full play to the academic advantages of the journal Human Geography , constructs a double-driven training system integrating think tank research and industrial practice, and focuses on building three characteristic directions: cultural and tourism integration innovation and smart operations, digital transformation of transnational tourism enterprises, and strategic planning for sports tourism and leisure industries. By integrating resources from international cultural and tourism organizations, leading enterprises, and Belt and Road projects, it builds a government-industry-university-research collaborative education platform, forms a characteristic training path of international case-based teaching and local scenario practical training, and continuously delivers outstanding management talents with a global vision and local practical capabilities for the high-quality development of the cultural and tourism industry.
